Thanks for sharing me my daily SEO readings at a glance, the order of the feeds changes according to each site's score (please feel free to rate each feed). I will add/remove feeds depending on the visitors feedback.
I have read the FAQs and checked for similar issues: YES My site's URL (web address) is:http://cebuanddavao.com/Description (including timeline of any changes made):Hi. I want to know what's wrong with my blog. Despite the fixes I've done since it was hit by the Google Panda update on October 14, 2011, the old traffic still is not coming back. I have de-indexed and removed the tag and categories pages, minimized my adsense, deindexed the low quality posts, including outdated posts, and did 301 redirects the 404 error pages. My traffic went down from 1,300 daily visitors to 400+ since it was hit by Panda. Until now the traffic is still the same. Do I have to wait for the next Panda update? Or is there really something wrong with my site? Please help. Need your advice badly.:-(Thanks a lot in advance.
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I have read the FAQs and checked for similar issues: YES / NOMy site's URL (web address) is:Description (including timeline of any changes made):
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I have read the FAQs and checked for similar issues: YESMy site's URL (web address) is:Description (including timeline of any changes made):I have a very good position after some keywords on google.com, but I'm totally ouf of the game with google.de. I'm leaving currently in Germany, so most of my potential clients are searching through google.de, so ... I don't get as many requests as I would like to. What can be that important for google so that it makes things different? Thanks for any tips!
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I have read the FAQs and checked for similar issues: YES My site's URL (web address) is: Description (including timeline of any changes made):In Google Webmaster the "Links to your site" tool is showing more then million(!) of links from a single unknown ip address during last year. I did check the IP - it's no website there, but it in the same network with my website.I rod similar topics in webmaster central, but it didn't changed during last year.I not sure the links don't drop my rank in Google in last year.Please help or explain.Thanks, AlexP.S. For official Google's employers I can provide the IP address and my website address.
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I have read the FAQs and checked for similar issues: YES My site's URL (web address) is:Description (including timeline of any changes made):Does anyone know of a way to find out how many times your site has been blocked in SERPs?
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Facebook and US state of Washington have filed lawsuits against marketing firm Adscend Media over alleged clickjacking and spam practices, as the social networking giant finally gets tough with scammers operating on the site. read more..
Morgan Stanley, people familiar said, is the strong frontrunner for the much-coveted "lead left" position on Facebook's IPO documents to be filed with the Securities and Exchange Commission. read more..
We haven't yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld. read more..
In light of Google's new privacy policy, I wonder if Google might someday soon require all Adsense publishers to establish and maintain a Google+ account and provide a public profile that matches the identity information they've provided for Adsense. read more..
A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might [...] read more..
I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something. I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played [...] read more..
Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem broken today and how to fix them. If you don’t have the time to read [...] read more..
A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, [...] read more..
The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal read more..
There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact [...]Follow SEJ on Twitter @sejournal read more..
The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]Follow SEJ on Twitter @sejournal read more..
Dang, it’s after midnight and I’m still at the office again. There’s been 2 cases of Sundaes Best hot fudge sitting on top of my desk that I’m not sure if I should be selfish... read more..
As a brand new member of both We Build Pages and Internet Marketers of New York, I’m really proud to announce that last week’s Charity Party hosted by WBP raised more than $13,000 to... read more..
Lisa Barone has moved to Historic Troy New York and has joined We Build Pagesas our Senior Writer. Stay tuned for a new website and blog on WeBuildPages.com in the near future. View the Press Release... read more..
What happens in social media…stays in social media. …NOT. Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment. I love social media for myself, and also for brands and companies. I've been an [...]Post from: Search Engine People SEO Blog read more..
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns.Post from: Search Engine People SEO Blog read more..
With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to improve the total ROI of his clients, and the fastest way to that goal is trough highly convertible keywords, which is why we need to understand CTR and CTR prediction, to know which keywords to target and push forward.Post from: Search Engine People SEO Blog read more..
Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients’ are visible in the media, on social networks and in organic search engine listings.Post from: Search Engine People SEO Blog read more..
Navigation that is well-thought out and designed doesn't make you think. And lets face it, less thinking leads to less frustration.Post from: Search Engine People SEO Blog read more..
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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Busy week in search this week - with Google confirming a Panda update, which I labeled 3.2. Bing seems to really love regional sites in their regional indexes. Google added a bunch of new features to Webmaster Tools...
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Back in May, Google launched Google Business Photos to help businesses make their Google Places listings more attractive by showing off the inside of your stores.
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Google announced a new privacy policy earlier this week that goes into effect in about a month. The news sites and stations are having a field day with it - covering how "evil" it is. In fact...
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Free speech is one of those topics that always sends people in a tizzy. Most would agree that censorship is a bad thing, but at the same time, it’s not right to yell “fire” in a crowded theater. Unless, of course, the theater really is on fire. This idea is tricky enough when you’re talking [...] read more..
Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.” Buffy: “You are.” Xander: “Okay, but I can also say that I’m an elderly Dutch woman. Get me? I mean, who’s to say I’m not if I’m in the elderly Dutch chat room?” Xander makes a good [...] read more..
In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all . This time it is about mobile ad spending in the US. eMarketer writes The US mobile advertising market is growing far faster than expected, driven [...] read more..
Providing customers with satisfactory 24/7 support is difficult when you're starting out, mainly because of the costs and expenses that go with hiring call centers and support staff. And the ones that are cheap very often provide substandard services. But Talkdesk is here to change all that for good.Read moreLearn more about TalkdeskApp.com in Dataopedia.comFind out how much TalkdeskApp.com is worth with Stimator.comHave a business question? Ask Startups.com
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You might think you need to hire a designer just to have a mobile app to go with your newly-launched site, but you're wrong. There are services that let you create a mobile app yourself, and with results that are more than acceptable. Appatista is one of these, and you can use it absolutely for free.Read moreLearn more about Appatista.com in Dataopedia.comFind out how much Appatista.com is worth with Stimator.comHave a business question? Ask Startups.com
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Near2There is a new mobile application that can tell you about places that you'd might like to check, right as you're near them. These can be restaurants that your friends have recommended because of the great customer service they provide and their exquisite dishes, or nightclubs where the fun never stops. Any kind of venue will do.Read moreLearn more about Near2There.com in Dataopedia.comFind out how much Near2There.com is worth with Stimator.comHave a business question? Ask Startups.com
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If you're thinking of becoming a webmaster (and even if you've been one for some time already) then this is a site that can be of great help. ScriptPlazza brings together all kind of tutorials and resources for webmasters in an easy to navigate directory. 18 different categories are provided.Read moreLearn more about ScriptPlazza.com in Dataopedia.comFind out how much ScriptPlazza.com is worth with Stimator.comHave a business question? Ask Startups.com
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You don't have to go to a gym every day for two hours to get in shape. As long as you've got the right kind of guide or assistant at home, you can get in shape there. And Vitogo definitely qualifies for "the right kind of guide or assistant".Read moreLearn more about Vitogo.com in Dataopedia.comFind out how much Vitogo.com is worth with Stimator.comHave a business question? Ask Startups.com
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Webmaster Level: All
When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge into your website. You can configure a badge with a width that fits your site design and choose a version that works better on darker sites. You'll also see that Google+ badges now include the unified +1 and cir read more..
Webmaster level: AllSitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out:The Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each typ read more..
Webmaster level: All
Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in.
An example
Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your read more..
Webmaster Level: Intermediate
One of the biggest bottlenecks on any conversion funnel is filling out an online form – shopping and registration flows all rely on forms as a crucial and demanding step in accomplishing the goals of your site. For many users, online forms mean repeatedly typing common information like our names and addresses on different sites across the web – a tedious task that causes many to give up and abandon the flow entirely.
Chrome’s Autofill and other form-filling read more..
Posted by randfish
Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below.
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Posted by Tim GriceThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.
Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.
One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the sheer purpose of building links!
"So, what's your link building strategy?", "Well, we send out press releases every week and get thousands of links!” fantastic. You realise at this point the road ahead is a long one.
This is my opinion and you can disagree with me in the comments, sending out press releases through services such as PRnewswire or Marketwire is not a link building strategy, in fact paying for these services alone is nothing but a waste of time and money.
So, I did a little research as I wanted to confirm my long held belief, asking 20 different SEOs to give a rough figure as to how much each of their clients spend on Online press release distribution. I have to say even I was shocked by the figures (a quick thank you to all those who responded, cheers guys).
As you can see 40% of clients were spending 2000 - 3000 a month on press release distribution alone, even at the most expensive rates that’s 6 - 10 per month. Do you really have that much to talk about? On top of that, 2.5% were spending over 5000 per month on press release distribution, that figure is staggering!
I work with some very big brands and they would struggle to fulfill that quota. When I asked why this amount was being spent each month, the same answers came back, "The MD/CEO/Marketing Director believes it to be a solid link building strategy". I know this isn't large enough to be a meaningful sample, but it gives you a slight insight into the minds of some fairly big organisations.
Why is it a Terrible Strategy
I'm sure you're all aware that a good link building strategy should:
Follow natural linking patterns
Be aimed at acquiring links from unique domains
Incorporate social signals
So let's go through this step by step:
Is it natural?
You're sending the same content out to multiple hubs, with the same links in the same anchor text which automatically updates within seconds. Natural? Nah, at least not on its own.
Links from unique domains?
Sure, the first time you send a press release out all your links will be from unique domains. Maybe if you use multiple distribution services you will get plenty of links from unique domains. However if you use these services month after month, all you're doing is acquiring low quality links from the same domains over and over again.
Incorporating social signals?
Erm... nope. The only way this could develop social signals is if someone actually read these releases and referred back to your site through twitter or Facebook etc...
So alone press releases are not a good link building strategy. To emphasise the point a little more I monitored a recent press release that I distributed:
Out of just over 300 hubs precisely 299 were in my report from the distribution service. A month later I checked OSE where I found 36 unique linking domains, out of these only 11 were indexed in Google and my Google alerts account only picked up on four of them. Personally I think this is some indication as to how Google value these types of links.
It's not All Doom and Gloom
I guess I better get a little more positive before I start receiving nasty emails from some of these distribution services and press release fan boys :). I honestly believe that press releases can be used to benefit rankings!
I am sure some of you won't agree, but I am a firm believer in creating 'noise' links, but we'll go into that in a little while. Press releases can be used effectively as part of an integrated link building strategy.
Now I know there are other elements but I just want to cover a few of the basics:
1) Creating the Bait
So many people think link bait has to be absolutely amazing, never before seen, wonderfully awesome content. Slight exaggeration but let’s continue... Link bait in my opinion has more to do with the site publishing the content than the actual content itself. Sometimes really average content can garner tons of links simply because the site publishing it has some authority. I have seen terrible content flying around Twitter or Facebook for the simple reason that it was published on the Telegraph or New York Times etc...
So as budding SEOs, the first step to creating link bait isn't thinking up the idea, instead it is making relationships and reaching out to the right people. Getting great content on the right publication just about guarantees some decent links, of course the article published will have to refer/link back to the site you are targeting.
2) Creating noise links
What's the first thing that happens when you get an article published on a well read and well respected publication? It gets scraped hundreds of times.
A very quick example:
I had a link from the White Board Friday on 'Links in Old Content' (Thanks Cyrus). My site went on that same day to receive over 50 pingbacks! Up to date it is over 100! Thanks SEOmoz :)
In my opinion all these type of links (scraped links) help to raise the link profile and authority of my site. So what is the harm in giving them a push once in a while?
Google knows these popular websites get scraped and creating more of them if you have a link from a strong site, is not going to harm you and in my opinion it helps.
So provide some unique commentary of your own on the article and publish to your favourite newswire, article directories and content hubs. My personal advice would be to use plenty of variation with your anchor text as not to upset any of the algorithms.
3) Guest posting
Yes it's old news, but a really important aspect of link strategy; you should be constantly building a list of blogs you can write for whenever you want to push a new peice of content/link bait. Be proactive in reaching out to relevant bloggers. Feed them genuine content, not just a rewritten article you copied from ezinearticles. You want to make sure that when your story goes live on Fox News you have plenty of friends who will cover it and link back to your site as well as the publication. Guaranteed link bait :)
4) Social signals
Last but certainly not least is creating the right social signals and utilise all your resources.
As well as regularly reaching out to bloggers you should also be reaching out on Twitter and Facebook. When the time comes your new friends will be more than happy to tweet, stumble and share your ultra link worthy content.
You will also notice that content on highly authoritative resources is almost always more likely to get shared, and more sharing = more links.
So back to press releases...
Using them as a one dimensional strategy = waste of time, money and energy.
Incorporating them into an overall link building strategy, utilising them only when the content is worth sharing = winning formula.
Heading a team that builds thousands of links every month through viral and social promotions gives me some tremendous insights and I have seen the above strategy work time and time again in boosting rankings and overall organic traffic to a website.
One caveat I'll add - If you're the super industry authority and have a large readership, keep your best content for yourself.
There are lots of tools, tips and techniques out there that will help enhance a link building campaign. However we need to figure out how they fit into our overall strategy and not just throw budget mindlessly at well sold services.
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Posted by Dr. Pete
Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this:
The default, person icon is personalized results, and you click on the globe to shut off “your world” (I won’t comment on how little sense that makes). Of course, we already had personalized results and a handful of ways to shut them off before, so what does “personalization” mean now, and do any of these de-personalization methods actually work? I thought it was time to put that question to the test.
The Methods
I actually started with 6 ways to de-personalize, but ended up excluding two of them for the final test (more on that below). The original 6 were:
De-personalization toggle
“pws=0” parameter
Signing out
Signing out + “pws=0”
Incognito (Chrome)
Incognito (IronKey)*
I’ve already discussed the new option (1) above, but I thought it might be a good review to talk briefly about the other options. Here’s a quick primer:
(2) “pws=0” Parameter
If you’ve been in SEO for a while, you’re familiar with the “pws=0” de-personalization parameter. By adding it to the end of a Google query URL (“&pws=0”), you can theoretically remove history-based personalization. A simplified URL would look something like this:
(3) Signing Out of Google
This one’s pretty straightforward. Just sign out of your Google account. Unfortunately, the Google interface has been changing a lot lately, but if you have Google+, click on your avatar in the top bar, and you’ll see an option for “Sign Out” at the bottom of the menu.
(4) Signing Out + “pws=0”
Option (4) just combines (2) and (3). Sign out of Google, run your search, and then append the “&pws=0” parameter to the URL.
(5) Incognito Browsing (Chrome)
Google’s Chrome browser has a built in “incognito” mode that supposedly removes any traces of your browsing activity, such as cookies or search history. In Chrome, click on the wrench icon in the upper right, and you’ll get an option for a “New incognito window”:
(6) Incognito Browsing (IronKey)
While Chrome’s incognito mode does seem reliable, there’s something about trusting a Google product not to pass Google data that just makes me itch. So, for my “control” condition, I used another incognito browser, a version of Firefox that runs directly off of my IronKey USB drive.
(x) Stand-alone Crawler
Originally, I was going to use a stand-alone crawler (PHP-based) as the control condition. Unfortunately, my crawlers all run out of a different state from a different C-block of IPs, so I decided to confine the test to only methods I could use directly from my office setup.
The Dry Run
I’ll discuss the search queries and metrics more below, but I initially did a dry run of 5 queries, and I ran into a couple of issues and insights that caused me to scrap that data and start over. Briefly, here’s what I learned:
Google’s Toggle “pws=0”
As I was collecting data, I realized that switching Google’s new de-personalization toggle was actually adding “pws=0” to my query URLs. If you add it manually to the URL, the toggle switches itself. Options (1) and (2) are functionally identical, so I only used the de-personalization toggle in the final test.
Queries Change Frequently
I originally ran each option one-by-one, recording the data. By the time I was done (15-20 minutes), the Google results for the control had sometimes changed. I realized that I would need to run all of the versions of each query as back-to-back as possible and then collect the data. In the final experiment, I ended up using multiple windows and 2 PCs on the same connection.
Signed Out Data Didn’t Change
There was no measurable difference between options (3) and (4) in my pilot data. Adding “pws=0” to a signed out query didn’t seem to have an impact. So, I dropped option (4) in the final test. This left 4 methods:
De-personalization toggle
Signing out
Incognito (Chrome)
Incognito (IronKey)*
The Data Set
Given the labor-intensive nature of collecting this data, I decided to use a set of 10 popular queries, pulled from Google Trends Hot Searches list for 1/17. I purposely picked popular queries so that they were more likely to be personalized and/or have social results. The point wasn’t to measure how much results are being personalized, but how well methods to remove personalization work. The query list was as follows:
paula deen
jerry yang
seattle weather
victor martinez
mary tyler moore
betty white
jenelle evans
wisconsin recall
wikipedia blackout
girl scout cookies
The original #10 on the list was “school closings”, but I decided that had too much of a local SEO aspect, so I bumped up #11. Localization is a completely different issue these days (shutting off “personalization” doesn’t shut off localization), so I decided to avoid any searches that had clear local intent.
The Metrics
To compare the SERPs across methods, I tracked three different metrics, as described below:
(1) Total Results
This was a count of all non-paid results – organic, universal, and social. News, images, and TV/movie results all counted as +1 each. In other words, if news had 3 items, it was +3. If there were 6 images displayed, it was +6. I did this for two reasons: not only are these counts variable, but Google is now mixing in social images with regular image results. For example:
Here, a search for “jerry yang” (former Yahoo CEO) shows 9 image results, but 4 of them are coming from the new social integration.
(2) Social Results
I did a separate count of social results – anything with the person icon next to it. As with total results, social image results each counted as +1. So, in the Jerry Yang example above, that set of image results would count as +9 total results and +4 social results.
(3) Ranking Change
Finally, I calculated the shift between each pair of organic rankings. This ranking “delta” could range from 0-100, and was calculated with 3 simple rules:
Result in same position = +0
Result moved positions = +|change|
Result fell off entirely = +10
So, if the #2 result in the control SERP ended up in #5 on one of the other de-personalization methods, it would count as +3 (change was always positive, regardless of the direction). If the #2 result fell out of the Top 10 on the comparison SERP, it would count as +10.
The Final Test
Sorry, that took a bit of explaining. So, in the end, I measured 3 metrics across 4 methods (counting the control) and 10 search queries. There are actually 5 “methods”, since I also measured personalized results, for comparison. The following table shows mean total results, social results, and change for each method:
Method
Total
Social
Change
Personalized
18.3
0.7
13.0
Toggle/pws=0
18.0
0.0
4.5
Logged out
18.0
0.0
3.1
Incognito 1
18.0
0.0
4.3
Incognito 2*
18.0
0.0
0.0
So, what does it all mean?
(1) Logging Out Won This Round
Logging out seemed to de-personalize results the most. Granted, this came from only 10 queries, and the difference between logging out and Chrome’s incognito function was only 1 query – where logging out matched the control. I should also note that I had to run the logged-out queries on a different machine (same network and IP). So, practically, I'd call logged out vs. Chrome's incognito a tie.
(2) Chrome’s “Icognito” May Not Be
I’m hard-pressed to trust a tool Google built to be free of Google’s influence. That’s not conspiracy theory – it’s just common sense. Two of the queries showed different results for Chrome’s Incognito browser than my IronKey control. You could argue that my IronKey browser wasn’t actually a “control”, but in both cases, the Chrome Icognito results mirrored the de-personalization toggle results. Ultimately, no de-personalization method 100% matched the control condition.
(3) Social Results Are Limited (For Now)
Every method of personalization shut off the new social results, but even with a solid Google+ presence, my social results were limited. Four of the queries returned social results, ranging from 1-3 results (including personalized/social images). Keep in mind that these were all trending queries with a much higher than average likelihood of having social mentions.
(4) Universal Results Are Independent
The total result count only varied in one query – universal results (news, images, etc.) appeared and remained fairly stable for all forms of de-personalization. When personalized/social images appeared, these seemed to displace regular image results, keeping the count consistent. The same happened with organic results – social results replaced the organic results.
The Verdict
Google's new de-personalization toggle does seem to remove social results, and it's fairly effective for de-personalization, but it's not foolproof. Unfortunately, no method seems to be completely personalization free, and I'm willing to bet that situation only gets worse. It's interesting to note that, no matter what method I used and how radically I cleared my history, ever method still localized me to the Chicago area (even the IronKey incognito). While I didn't cover localization in this experiment, it's yet another way that what you see may be different from what your clients see.
Third-party tools and crawlers should still remove most personalization, and provide one way to standardize the numbers you use for reporting. My best advice is to pick an outside source (or even more than one) and stick to it over time. At the same time, supplement ranking information with search traffic and conversion metrics. You can't trust any one method to show you "real" rankings, and the very idea of "de-personalized" results may become little more than myth over the next few years.
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Posted by JoannaLord
For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO.No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"
Over the past two years some retargeting companies have really emerged as leaders. While we haven't used them all personally here at Moz, I thought it would be valuable to compare the companies in case any of our readers are considering retargeting. I really wanted to focus on what services each offer, what separates them from the pack and what they have planned for 2012. Luckily for us quite a few worked with us so we could really jump in with some great screenshots and specifics. For those that didn't reply to my tweet (ahem) or my email (double ahem) ... I tried to fill in best as I could based on my "research via the Web" skillz. read more..
When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles. As with every search result in Google, the [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
Date: January 26th, 2012 11:47 PM - SEO_AM - Untitled
Post: I'll stop in again next year.Hey... The place ain't the same. We are missing one b*stard. You know who that is. Stick around. You are missed by almost all.... read more..
Date: January 27th, 2012 02:16 PM - eddyf - Untitled
Post: In my opinion anyone who doesn't use a Meta Description tag is just being lazy ...
Best answer. I agree 100%
I want to control what appears in my listing. Allowing Google to assemble your description is just a fallback. Google WM... read more..
Date: January 27th, 2012 04:34 AM - Doorhandles1 - Untitled
Post: The best and easiest way to check backlinks is to download seoopen tools and you will get accurate result of backlinks to your website.
Thanks... read more..
Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more. read more..
Today's search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You're Going; Microsoft Adds Image Hotspots to Live Search Design; and more. read more..