Thanks for sharing me my daily SEO readings at a glance, the order of the feeds changes according to each site's score (please feel free to rate each feed). I will add/remove feeds depending on the visitors feedback.
I got a strange, (well strange to me any how) message in webmaster tools today - Message ID: 593f1ceb2d67 "Big traffic change for top URL" I immediately starting looking at analytic's but I couldn't find any decrease anyone have any insight?
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I RECD. THIS EMAIL -- IS IT REALLY FROM GOOGLE OR IS IT A SCAM???WOULD GOOGLE CUSTOMER SERVICE PLEASE RESPOND TO THIS ?Dear WinnerCongratulations! You have just won a prize money of Ј500,000.00 GBP with two HP laptop and winning T-shirt by Google/Gmail and Yahoo Lottery United Kingdom for the year 2012 Annual Lottery promotion which was promoted and sponsored by a conglomerate of some multinational companies, Kentucky Powerball US, Honda Motors, Nokia Company, Acer company south Africa and the WORLD BANK as part of their social responsibility to the citizens in the communities where they have operational base and announce to you by Google Gmail And Yahoo Incorporation. We collect the emails that are active online; we use electronic balloting System without the winner applying. We only select five people every year as our winners, through electronic balloting machine without the winner applying.These are your identification numbers: Winning No:Msoft/627/486/2012 Email Ref No:Msoft/956/33/2012Contact our claims officer detail belowName: Mr. Wilson Pummer. Mobile Number: +44 7017 455 634E-mail: claimsdepartment2012@msn.comHowever you are to fill the Verification and payment release form to the promotional manager for cliams:1. Full Names:..............2. Sex:..............3. Age:..............4. Marital Status:..............5. Nationality:..............6. Residential Address:..............7. State/City:..............8. Occupation:..............9. Mobile Number:..............10).I...... Hereby declare that the above information is true and binding on me. If at any time it is discovered that I have given false information, I will forfeit my rights to my winnings.CONGRATULATIONS!!!! Once again Yours Sincerely, Mrs.Shirley RaymondLottery Promotion Manager
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I have read the FAQs and checked for similar issues: YES / NOMy site's URL (web address) is:Description (including timeline of any changes made):
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I have read the FAQs and checked for similar issues: YES / NOMy site's URL (web address) is:www.jkwindowsanddoors.co.ukDescription (including timeline of any changes made):I added the robots txt file as explained by google webmaster, but in the webmaster page the status says 404 not found. is there any reason for this?
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I have read the FAQs and checked for similar issues: YESMy site's URL (web address) is: http://www.pizzapie24x7.comDescription (including timeline of any changes made):My new website was viewable at my work until the day after I added my adsense ad units. Then it said there was a security threat and it is now blocked even though I removed the adsense ads.Any thoughts on why this site may be considered a security threat? There's only 5-6 pages in total which make up the site. I'm confused.Thanks
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I have read the FAQs and checked for similar issues: YES / NOMy site's URL (web address) is: cheapesthotelssingapore.comDescription (including timeline of any changes made):When I am searching my keywords on google they are showing on specific position but google webmaster tools not showing the same position.1 keywords has no position in google webmaster tools.Why its not showing the same ?
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Negative SEO vs Sabotage
Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say "not me" but how do they operate optimally in both the short term and long term if they never operate near limits or thresholds? But now that Google has begun actively penalizing sites for unnatural link profiles & tightening these thresholds, competitors have been giving one another shoves. Some of the most widely highlighted examples of crappy SEO were not attempts at SEO, but intentional competitive sabotage. read more..
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP. read more..
Huge Update
Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries, the 3.1% it impacted were largely in the "commercial transactional keywords worth a lot of money" category. read more..
Social networking service Pinterest is to receive $100m in funding from Japanese internet retailing giant Rakuten and existing investors.Rakuten said the money would be used to improve Pinterest's service and expand its user base. read more..
"...now account for 30.01% of all U.S. searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012." read more..
Beyond clear-cut blackhat webspam, the second-biggest category of spam that Google deals with is hacked sites. The most common reaction we hear from webmasters is “The problem is with the Google search. There is nothing wrong with our website.” That’s a real quote from an email one site owner recently sent us. Sadly, it turns [...] read more..
I haven’t given an update on my 30 day challenges in, like, forever. So here goes: - In 2011, I paused my 30 day challenges to do a “six month challenge”: training to run a marathon. I ended up running the San Francisco marathon (while tweeting!) and a couple half-marathons. Pro tip: ramp up slowly [...] read more..
Updated: Okay, there’s a new plan. My wife is having surgery to put a screw in her foot, and the operation is two days before my panel. I really can’t leave her to come to SXSW. We’re going to try for me to Skype in to the panel instead. Cross your fingers. Every so often [...] read more..
A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might [...] read more..
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller conferences which allow attendees to get to know each other better and have more contact with experts in the field. Distilled has been offering conferences for the past three years. [...]
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Since HBO took the Game of Thrones books and created a fantastic show the books and the series have taken off. The show is great and the books are fantastic! I have collected some funny Game of Thrones items for fans everywhere. Oh and remember, Winter is Coming! Are you ready? Disclaimer – If you [...]
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For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies. In today’s day and age, part of those promotional efforts revolve around social media and the ability to interact with both current and potential customers. As many of us [...]
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Dang, it’s after midnight and I’m still at the office again. There’s been 2 cases of Sundaes Best hot fudge sitting on top of my desk that I’m not sure if I should be selfish... read more..
As a brand new member of both We Build Pages and Internet Marketers of New York, I’m really proud to announce that last week’s Charity Party hosted by WBP raised more than $13,000 to... read more..
Lisa Barone has moved to Historic Troy New York and has joined We Build Pagesas our Senior Writer. Stay tuned for a new website and blog on WeBuildPages.com in the near future. View the Press Release... read more..
The easiest way to explain so anyone can understand is that the number of links you have is reducing with passing time, or losing value. But it's not as simple as that!Post from: Search Engine People SEO Blog read more..
The objective of using the following tools is to find/attract, interact and develop the relationships needed to build an opportunity for business with clients that may not have been on your radar. In the new age of sales, building a relationship has become a major factor in turning a prospect into a client.Post from: Search Engine People SEO Blog read more..
When you decide to hire a content writer, how do you find a "good" one? It is difficult to define good writing and many say you just know it when you see it. That's probably true for someone who is a decent writer or who reads a lot. But what if you aren't a writer [...]Post from: Search Engine People SEO Blog read more..
One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.Post from: Search Engine People SEO Blog read more..
For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.Post from: Search Engine People SEO Blog read more..
Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it's become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?Post from: Search Engine People SEO Blog read more..
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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Some savvy SEOs noticed a weird hack that lets you see search results in a state of before the Penguin update. It is pretty wild and no idea if it is legit but it is convincing...
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Facebook is now officially listed on the NASDAQ as FB and the shares are currently set at $38.
Reminds me of the day GOOG was on NASDAQ and I did not invest. Google was set at $85 and now it is at $623. Where will Facebook's stock go? Who knows...
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I love it when old news makes it to larger publications as breaking topics that no one covered before.
Ars Technica reports GoogleBot can now index and execute JavaScript and more content behind AJAX. This came from a post by the swapped.cc blog...
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Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when. Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they [...] read more..
Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other article site then promoted on StumbleUpon, Digg, Reddit and every other appropriate sharing site. He [...] read more..
We already know that Facebook and its 2,000 or so employees are about to hit the big time. If you haven’t heard you must live under the same rock as SpongeBob’s buddy, Patrick, does. So rather than belabor an already over-reported “story” let’s do a quick comparison that today’s Facebook IPO brings to the forefront. [...] read more..
How cool would it be to have a business card that links to all of your social profiles? Yes, to all of them. To Facebook. To Twitter.Read moreLearn more about Sitomic.com in Dataopedia.comFind out how much Sitomic.com is worth with Stimator.comHave a business question? Ask Startups.com
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PetSitting.com is a new matchmaking site for finding local pet care service providers. These include everything from dog trainers, dog walkers, and pet waste removers to pet boarders, pet groomers and doggie daycare facilities. read more..
Cashvouchers is a private and secure marketplace for electronic goods such as vouchers, gift cards and game time cards. Amazon GBP Vouchers, iTunes gift cards, Betamax vouchers and plenty more like these can be readily purchased here.
All of the sellers that list their goods on Cashvouchers.Read moreLearn more about Cashvouchers.net in Dataopedia.comFind out how much Cashvouchers.net is worth with Stimator.comHave a business question? Ask Startups.com
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Who wouldn't do anything to have the chance to talk to his favorite movie star or musician, at least for two or three minutes? In the real world, that's something only a selected few can do. Some are incredibly lucky to run into these celebrities they follow, say a few pleasantries and have a photo taken with them. But I know how you feel, because I feel exactly the same way: lightning will hit me first.Read moreLearn more about Tweetmouse.com in Dataopedia.comFind out how much Tweetmouse.com is worth with Stimator.comHave a business question? Ask Startups.com
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ChatRoulette and LinkedIn might be like fire and ice, but sometimes the best startups come from the weirdest of combinations. 85by55 certainly does, as it mixes these two services in order to create something really original. 85by55 is a social service for connecting with random professionals.Read moreLearn more about 85by55.com in Dataopedia.comFind out how much 85by55.com is worth with Stimator.comHave a business question? Ask Startups.com
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JoynIn is a new service that lets you get deals when you're out, and redeem them in the most social of ways. As a user of JoynIn, you'll get offers from bars, restaurants and clubs straight on your mobile. The way the app works, the more friends you invite then the better the offer is going to become.Read moreLearn more about HeyJoynIn.com in Dataopedia.comFind out how much HeyJoynIn.com is worth with Stimator.comHave a business question? Ask Startups.com
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Webmaster level: All
At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load instantly in some cases, with no need for any extra work on your part. Here's a video of it in action:
We've been closely watching per read more..
Webmaster level: All
(Cross-posted on the Custom Search Blog)
Using Custom Search Engine (CSE), you can create rich search experiences that make it easier for visitors to find the information they’re looking for on your site. Today we’re announcing two improvements to sorting and filtering of search results in CSE.
First, CSE now supports UI-based results sorting, which you can enable in the Basics tab of the CSE control panel. Once you’ve updated the CSE element code on your site, a read more..
Webmaster level: All
After announcing Webmaster Tools spring cleaning earlier this quarter, it’s time to do the job. There are a few changes coming along: an updated navigation, revamped dashboard, and a compact view for the home page site-list.
Here's the new sample Webmaster Tools Dashboard for www.example.com
We’ve regrouped the features in Webmaster Tools to create an improved navigation structure (shown on the left-hand side of the above image). We distinguished the following g read more..
Webmaster level: All
Great code has many attributes. It’s effective, efficient, maintainable, elegant. When working on code with many developers and teams and maybe even companies, great code needs to also be consistent and easy to understand. For that purpose there are style guides. We use style guides for a lot of languages, and our newest public style guide is the Google HTML and CSS Style Guide.
Our HTML and CSS Style Guide, just like other Google style guides, deals with a lot of format read more..
Posted by randfish
Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients.
In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.
Happy Friday Everyone! Enjoy!
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Posted by Designbysoap LtdThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.
It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.
So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?
To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.
Click for a full size version if you'd like to print it.
Research
Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.
Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.
Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).
To help you identify this kind of content, there are several excellent tools at your disposal;
Google News – helps you highlight areas of interest and current news
Google Trends – helps you hone into specific topics in any given area of interest
Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts
Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing
These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.
This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer - suffice it to say it’s a perfect tool for the content creation research stage.
Ideas
Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.
The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry?
Essentially, you’re looking at how you’re going to present the information you’ve gathered (an in-depth blog post, a video, a static infographic, an interactive infographic, etc), how you’re going to approach the subject (informative, analytical, satirical, etc) and how you’re going to add something beneficial or attractive to the target audience (drawing new conclusions, bringing together lots of pieces of information, attempting to shock, informing, entertaining, etc).
An excellent example is SEOmoz's own Google Algorithm Change History; all of this information is available elsewhere on the internet, but by pulling it all together and keeping it up to date, they've provided a piece of content that makes life easier for readers (bringing all the information together in one place), keeps them up to date (by displaying the latest information) and provides new insight (by viewing the complete history of algorithm updates, you can see the progression Google has taken, which offers far more insight and value than a post discussing just the most recent change).
Sometimes, it’s enough to simply be first – as long as the content you’re producing is high quality. A great example from a different industry is the Angry Birds Space infographic (section included below). This was the first quality infographic to be published on the latest Angry Birds installment; a game that saw a huge amount of buzz across news platforms for reaching 10 million downloads in just three days. The infographic is not only very nicely designed, but gained a decent amount of traction. Only two days after being published, the infographic has seen over 1,000 Facebook likes:
Infographic section via PlayVille
You can also gain a decent amount of traction by focusing your content around an upcoming event - a great example is the F1 2012 Season infographic (a section of which is included below). The infographic doesn't necessarily offer anything new, but took advantage of the excitement surrounding the start of the new Formula 1 season, resulting in a very high placement for the infographic.
Infographic section via Autoblog
Another excellent idea is to try your best to involve other people in the idea (or even the research) stage; specifically, people you know have an influence in the industry you’re working in.
Let’s say you’re producing an infographic on console gaming – why not email some people from Destructoid, G4TV, Gamespot, IGN, etc. and ask them what they’d like to see in an infographic. Or give them a collection of your ideas and ask them which they think is the best – not only does this involve influencers in the early stages of your content creation, but it can help massively when it comes to placement and promotion.
If these people give you valuable insights or information, then include them in your content (in the sources section of an infographic, or via a credit link in a blog post) – you’d be amazed how much more willing people are to share things when they’re credited with a hand in the research or production.
Placement
Once you’ve gathered your information and you have an idea of the type of content you’re going to produce, you need to try and identify where the content is going to be placed.
Obviously if the content is going on your own website, then this is less of an issue, but if it’s a link-building exercise then having an idea of the kind of site you’ll be aiming for can make a big difference to how you approach the creation stage.
It can be a good idea to start your outreach before you approach the actual creation of your content, as confirming a placement beforehand will make your life much easier in terms of considering the target audience. If you know where the content is going to be placed, then you can tweak the language, style and tone you adopt throughout the piece in order to maximise your chances of appealing to their readers.
Conversely, you don’t necessarily need to have confirmed the placement location before you start work on the production stage. Often you may find it easier to convince sites to place your work once they’ve actually got something to look at, rather than trying to tempt them with just the concept. If you’re planning on completing your outreach once you’ve finished the content creation stage, then you should at least have an idea of the sort of website you’re going to be targeting. Don’t specifically aim content at one website before you contact them, as if they turn it down you may struggle to place it somewhere else.
When it comes to contacting specific websites, your best bet is to write a concise and polite email to the most relevant person at the organisation, then follow this up with a call a day or two later. Don’t be disheartened if you don’t hear back from your preferred placement, it’s still worth giving them a call just to check they’ve received your email and even if they turn it down, you’ve got a contact you can use for future pieces.
Creation
So you’ve done your research, you’ve got your content and you’ve got an idea of where you’re going to place the piece – now it’s time to actually create your content.
Giving you advice on the creation stage is a little tricky, as it will depend on what type of content you’re putting together. To overcome this, I’ll quickly cover the two most popular content types; blog posts and infographics.
Infographics
Having produced around 100 infographics personally over the last 18 months (and overseen scores more), I consider them to be one of my main areas of expertise. One of my major pet hates when it comes to infographics is people telling me that there are ‘rules’ to infographic production – there aren’t. An infographic doesn’t have to tell a story, it doesn’t have to avoid using text at all costs, in fact it doesn’t have to do anything other than display information that is either complimented by, or portrayed via graphics. So don’t get too caught up in the non-existent infographic ‘rules’ and just focus on producing something that is engaging to your target audience.
Some topics will require more text than others, particularly if the data is qualitative rather than quantitative. A lot of people will use phrases like ‘don’t make me read’ when they’re looking at infographics, but you should give your audience more credit – people don’t mind reading, as long as the information you’re including is concise and adds something to the visuals. If you can visualise it (i.e. statistical information), then do, if you can’t then don’t worry too much about it, people will forgive you.
Try and create an immediate impact with the visuals and draw readers into your infographic as early as possible, the most obvious place to do this is with the title. It’s amazing how many people are happy to just type the title in a nice big font and then move on to the rest of the content. But if you look at some of the best infographic designers (and the most popular infographics online), you’ll see that the title is a fantastic opportunity to grab the reader with a strong, relevant visual. I’ve included a few examples below to show you what I’m talking about (please note these are just a part of the original graphic -- there is a lot more to see when you click on the link underneath each image!):
Infographic section via the Designbysoap blog
Infographic section via Volvo
Infographic section via HotelshopUK
Infographic section via Geekosystem
When it comes to visualising the data you’ve got, try and keep a consistent theme throughout the infographic, whether that’s through your choice of visualisation methods, the colours used or the style of design. If you can help it, try and avoid using too many infographic ‘cliches’ – a good example of this is using a line of six person icons to visualise a statistic like ‘60% of people use people icons in their infographics’.
Just try and be as creative as you can (which I realise isn’t really all that helpful, as it’s like saying ‘be more musically gifted’), and don’t take the lazy approach just because you’d like to get it finished.
My last point is on orientation – generally speaking, if you’re going to be placing the infographic online then you’re probably better off opting for a portrait infographic, rather than a landscape one. This is because it’s far easier to use online and usually allows you to use a longer file (people will always prefer to scroll up and down as opposed to left and right, if the web page even allows it).
Blog Posts
It seems like an obvious thing to say, but in-depth blog posts are far more likely to encourage sharing than a quick post that just skims over a topic. Long blog posts are great as long as they’re adding value to a topic – you should be informing, educating or entertaining your readers as much as you possibly can.
Include relevant, quality outbound links that are useful to your readers – if you find a good tool during your research phase, link to it. If you find a post that offers an alternative argument to what you’re saying, or adds additional information, link to it. Too many people are hesitant to link out from their blog posts, worried that it will give readers a reason to leave their page. Trust me, if you’re producing high quality content, they will come back (for example, when I’m reading blog posts and I come across a link I want to follow, I tend to open it in a new tab and then continue reading).
Again, it seems obvious, but pay attention to grammar and punctuation – it’s hard to come across as authoritative if your content is full of spelling mistakes, misplaced commas and missing capitalisations. It might sound strange, but grammatical errors can also put off people from sharing your content and you want to do everything possible to increase the likelihood of shares and links. If writing isn’t your strong point, then get someone else to proof read your articles before publishing, particularly if you’re sending them out as guest posts.
Another good tip is to try and engage your readers as early as possible in the post – the best places to do this are the title, the sub-title and the opening paragraph. There are many different ways to do this; provocation, humour, questioning, etc. just make sure you grab people as early as you can. Bear in mind it’s the title that will encourage click-through rates when it comes to blog front pages and aggregation networks such as Inbound.org. Having said this, don’t be deliberately misleading with your titles – sure it can increase click-through rates and traffic to have a title that draws attention, but if it’s erroneous then you’re far more likely to piss people off than you are to encourage sharing.
You should also try and help your readers as much as possible; something that often means not assuming knowledge on their part. Unless you’re writing for particularly high level, technical websites, it’s best not to over-use entropic language without clearly explaining yourself. If you’re writing a post full of tips, explain things to your readers – rather than just saying do this, tell them how to do it.
Another valuable tip is to try and break up the copy in particularly long articles – use sub-headings and paragraph breaks to make the article look less dense and more accessible to readers. You should also make sure you’re using images in your posts, not only do they break up long sections of text nicely, but they can often be extremely helpful, particularly in tutorials and ‘how-to’ articles (screenshots can be especially useful). When it comes to sourcing images, you should either be creating them yourself or using an online platform such as Shutterstock or Creative Commons, rather than just stealing them from other websites. Having said this, the latter is permissible in some situations, just be sure to include credit links to avoid upsetting other webmasters, and check the copyright laws in your country. Don’t forget to properly name and alt tag your images either – it’s amazing how often you see people missing this potentially valuable ranking signal.
Publish
So you’ve spent hours putting together a high quality piece of content, now it’s time to get it live. Hopefully you’ll have started your outreach before putting the content together, but if you didn’t, now’s the time to start sending some emails.
I would always advocate aiming as high as you possibly can (as long as the quality of the content is good enough), as it never hurts to try. When we’re advising our link-building engineers on gaining high profile placements, we get them to put a list of five or six potential placements together, in order of domain authority, traffic or level of engagement via social media (depending on the post content and what we’re trying to achieve). From there you can start at the top and work your way down, until someone agrees to place your content.
Once a placement has been confirmed, make sure you’ve got an idea of when it will be published, so you can start sharing as soon as possible. You should also keep up a level of etiquette when you’ve posted on someone else’s website – push the content as much as you can, link to it from other posts and send as much traffic and social media engagement as humanly possible. This not only makes the link more valuable, but will encourage the administrator to publish your posts in the future. You should also keep an eye on the comments and reply to as many as you can; keep up the level of engagement and discussion and be involved.
Promote
It’s amazing how many times we see people produce fantastic content, and then just leave it to either reach a large audience or, more often, fall flat on its face. If you’ve gone through all the effort of researching and producing a high quality piece of content, then you should continue that effort through to the post-publishing stage.
It’s true that if your content is good enough and it’s published on a high profile platform, then it will likely achieve a high level of social media traction and natural inbound links, but that doesn’t mean you shouldn’t do your best to push it as best you can.
You should aim to utilise as many avenues as you can to promote your content, including social media, news aggregators, infographic publication sites and inbound links from other domains (particularly applicable if you or your team writes lots of related guest posts). I could include a massive list of sites you can use, but honestly it depends on the vertical in which you’re working. Instead, check out this awesome link building strategies post, this list of infographic distribution sites, this post on finding the perfect content promotion platform and this handy list of social bookmarking websites.
You should also try to reach out to influencers in the industry you’re working in, whether that be via phone, email or social media platforms. The success of this practise will depend on a variety of factors (including the content itself, the domain it’s published on, the author, the way you choose to make contact and the area of discussion), but it never hurts to try. If you made the effort of reaching out to people during your research and ideas phase as suggested, then you may find you get some great traction via some very influential people.
So that’s about it for my guide to creating good content – did I miss anything? Disagree with anything I said? Let me know in the comments below.
Post by John Pring from Designbysoap Ltd.
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Posted by Dr. Pete
I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop up over time, and I’d like to think I’ve learned a few things along the way (please tell me my suffering wasn’t in vain). This post is an attempt to distill the biggest lessons from those 1,000 questions…
1. Dogma Will Get You Killed
You finally got your head around SEO best practices, and then you tackled your first e-commerce site, only to find that nothing worked the way the blogs told you. Search is algorithmic, so we assume it follows the same rules for everyone. In theory, it usually does, but those rules are incredibly complex and situational. Google claims over 200 ranking factors, many of those factors are probably multi-part, the algorithm is changing more than once per day, and there’s occasionally a manual intervention to really screw things up.
It’s good to know the basics (and there are some best practices), but you have to learn to roll with the punches. Even something as “simple” as de-indexing a few dozen pages rarely goes as planned, and can take weeks or months. Measure, evaluate, and adapt. If one tag or tactic isn’t working, consider your options.
2. One-trick Ponies Make Good Glue
I wrote an entire post recently on this topic, specifically link-building vs. on-page SEO. People naturally get comfortable with one aspect of search marketing (link-building, on-page, social, etc.) and then want to “perfect” it, but at best they hit diminishing returns fast. At worst, they’re putting band-aids on URLs while they bleed to death from a huge link wound. I’ve seen sites with spotless on-page SEO that have been stuck for months suddenly leap through the rankings because they’ve acquired a few good links. On the flipside, I’ve seen sites that were a total mess but had solid link profiles miraculously improve when their on-page problems were fixed.
3. A Link, by Any Other Name…
…might still stink. In the rush to build links, too many people, especially people with brand new (read that “highly vulnerable”) sites, make the mistake of thinking that all links are equally good. It’s no mistake that my most linked to blog post in Q&A is Rand’s 2010 post “All Links are Not Created Equal”. It’s not just a question of spam and penalties – link value varies tremendously with the page, placement, density of links, and on and on.
Case in point: I can’t tell you how many people I’ve seen spend months on a DMOZ link only to have it buried on a page that has little or no internal PR or isn’t even indexed. Link-building is not just a numbers game. I’m not making a white-hat argument – it’s just SEO fact. Some links are better than others. Don’t waste your time on junk.
4. You’re Not a Black-hat Genius
Sorry to break it to you, but better to hear it from me than Google. First of all, if I can spot your paid links and gratuitous spam in 5 minutes of looking at Open Site Explorer data, how hard do you think it is for Google, who can essentially see the entire link-graph at a glance? Obviously, they don’t always get it right, and plenty of spam slips through the cracks, but the algorithm isn’t stupid, either. Ethics aside, the practical problem with black-hat SEO isn’t that it doesn’t work – the problem is that 98.7% of people do it badly.
At the risk of kicking you while you’re down, I also have to add that your link circle/wheel/tetrahedron isn’t brilliant, no matter what your mom says. Just because you’ve cross-linked 157 Squidoo lenses doesn’t mean that you’ve built an impenetrable web of black-hattery. If your link wheel were a Disney movie, the theme song would be “The Circle of Crap.”
5. On-page Is Getting Messier
I keep wanting to write a post on Google’s recent advice about pagination (and rel=prev/next), but then I get so angry I’m afraid I might turn green and start fighting alongside Iron Man – not that that wouldn’t be awesome. The problem isn’t that they’re wrong (although I think the advice is horribly over-generalized and often ineffective), but that they’ve put a tremendous burden on webmasters. Implementing a proper canonicalization + pagination scheme on a dynamic site with hundreds of thousands of pages is incredibly complicated, and requires not only substantial development resources but stellar communications between the SEO and dev teams (if you’re lucky enough to actually have teams of both). Add in HTML5, schemas, and the whole mess of other new options, and it’s only going to get more complicated.
6. Check Your Headers
Sorry, that wasn’t particularly helpful, so here’s an easy tip. When something isn’t going right and you don’t know why, check your page headers. Job #1 is to make sure that crawlers see what you see (or think you see). It’s unbelievable how often a problem comes down to a bad redirect, status code, or other crawler accessibility issue. There are tons of header checkers, from web-based to bookmarklets – I still use this header checker over at SEOBook.
7. Use Basic Tools Well
There are some great SEO tools out there, but I see the same issue in SEO that I do in writing, time management, and basically every single 21st-century human endeavor. We’re so busy chasing shiny new tools and the perfect app that we don’t bother to learn how to use any of those tools effectively. You can go a long way with a solid header checker, Google’s “site:” operator, a link analyzer (like our own Open Site Explorer) and a desktop crawler (I highly recommend Screaming Frog, but Xenu is still great, too). Master the “site:” operator and learn how to use it with “inurl:” and “intitle:”, and it’s amazing how many on-page problems you can diagnose. Stop chasing every new tool and learn how to use a handful really well. You’ll save a lot of time, money, and holes in your drywall.
8. Learn When to Be Patient
Patience may be the toughest skill any good SEO eventually has to learn. There are times when you’ll need to react quickly to a problem, especially a technical problem (like a bad redirect or site outage). There’s a fine line between reacting and over-reacting, though. One of the most common mistakes I see in technical SEO is when someone makes a change, it doesn’t immediately improve their rankings 24 hours later, and so they revert it or make another change on top of it. Even if it doesn’t make the problem worse (and it usually does), you’ll never be able to measure which change worked. Make sure your changes went live, that Google has acknowledged them (i.e. crawled and cached), and that you can measure the impact or lack of impact. Don’t change your strategy overnight based on bad information (or no information).
9. Stop Scheming & Get to Work
This post was originally “8 Lessons…”, but when I wrote #4 I got so annoyed that I had to follow it up with maybe the most important SEO lesson I can teach you. Are you ready? Here it is (warning: this may be inappropriate for younger readers)…
DO THE FUCKING WORK.
The most frequent excuse I hear in Q&A is “I don’t have time to…” Let me ask you something. Isn’t this your business we’re talking about? Isn’t it your livelihood? Isn’t it the thing that puts food on your table and clothes on the backs of your children? You’d better damned well find the time. If 80% of your traffic is coming from Google, and you don’t “have the time” to do the hard work of improving your product, creating unique content, and participating in your industry, then here’s the simple truth: no blog post is going to save you.
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Posted by Carson Ward
If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam.
It's become very obvious that recent updates hit sites that had overly aggressive link profiles. The types of sites that were almost exclusively within what I called the "danger zone" in a post about one month before Penguin hit. Highly unnatural anchor text and low-quality links are highly correlated, but anchor text appears to have been the focus.
I was only partially correct, as the majority of cases appear to be devalued links rather than penalties. Going forward, the wise SEO would want to take note of the types of link spam to make sure that what they're doing doesn't look like a type of link spam. Google's response to and attitude towards each type of link spam varies, but every link building method becomes more and more risky as you begin moving towards the danger zone.
1. Cleansing Domains
While not technically a form of link building, 301 "cleansing" domains are a dynamic of link manipulation that every SEO should understand. When you play the black hat game, you know the chance of getting burned is very real. Building links to a domain that redirects to a main domain is one traditionally safe way to quickly recover from Google actions like Penguin. While everyone else toils away attempting to remove scores of exact-match anchor text, the spammers just cut the trouble redirected domains loose like anchors, and float on into the night with whatever treasure they've gathered.
When Penguin hit, this linkfarm cleansing domain changed from a 301 to a 404 almost overnight.
Link building through redirects should be easy to catch, as new links to a domain that is currently redirecting is hardly natural behavior. To anyone watching, it's like shooting up a flare that says, "I'm probably manipulating links." The fact that search engines aren't watching closely right now is no guarantee of future success, so I'd avoid this and similar behavior if future success is a goal.
2. Blog Networks & Poorly Executed Guest Blogs
I've already covered the potential risks of blog networks in depth here. Google hates blog networks - fake blogs that members pay or contribute content to in order to get links back to their or their clients' sites. Guest blogging and other forms of contributing content to legitimate sites is a much whiter tactic, but consider that a strategy that relies heavily on low-quality guest blogging looks a lot like blog network spam.
With blog networks, each blog has content with a constant ratio of words to links. It posts externally to a random sites multiple times, and with a lot of "inorganic" anchor text for commercially valuable terms. Almost all backlinks to blog networks are also spam.
I cringe when I see low-quality blogs with questionable backlinks accepting guest blog posts that meet rigid word length and external link guidelines. Quality blogs tend not to care if the post is 400-500 words with two links in the bio, and quality writers tend not to ruin the post with excessive linking. Most of us see guest blogging as a white-hat tactic, but a backlink profile filled with low-quality guest posts looks remarkably similar to the profile of a site using automated blog networks.
I'd obviously steer clear of blog networks, but I'd be just as wary of low-quality inorganic guest blogs that look unnatural. Guest blog on sites with high quality standards and legitimate backlink profiles of their own.
3. Article Marketing Spam
Article link addiction is still a real thing for new SEOs. You get one or two links with anchor text of your choice, and your rankings rise. You're not on the first page, but you do it again and get closer. The articles are easy and cheap, and they take no creativity or mental effort. You realize that you're reaching diminishing returns on the articles, but your solution isn't to stop - you just need to do more articles. Before you know it, you're searching for lists of the top article sites that give followed links and looking for automated solutions to build low-quality links to your low-quality links.
Most articles are made for the sole purpose of getting a link, and essentially all followed links are self-generated rather than endorsements. Google has accordingly made article links count for very little, and has hammered article sites for their low-quality content.
Maybe you're wondering how to get a piece of that awesome trend, but hopefully you'll join me in accepting that article directories aren't coming back. Because they can theoretically be legitimate, article links are generally devalued rather than penalized. As with all link spam, your risk of receiving more harsh punishment rises proportionate to the percentage of similar links in your profile.
4. Single-Post Blogs
Ironically named "Web 2.0 Blogs" by some spam peddlers, these two-page blogs on Tumblr and Wordpress sub-domains never see the light of day. After setting up the free content hub with an article or two, the site is then "infused" with link juice, generally from social bookmarking links (discussed below).
Despite their prevalence, these sites don't do much for rankings. Links with no weight come in, and links with no impact go out. They persist because with a decent free template, clients can be shown a link on a page that doesn't look bad. Google doesn't need to do much to weed these out, because they're already doing nothing.
5. (Paid) Site-Wide Links
Site-wide footer links used to be all the rage. Google crippled their link-juice-passing power because most footer links pointing to external sites are either Google Bombs or paid links. Where else would you put a site-wide link that you don't want your users to click?
To my point of avoiding the appearance of spam, Penguin slammed a number of sites with a high proportion of site-wide (footer) links that many would not have considered manipulative. Almost every free Wordpress theme that I've seen links back to the creator's page with choice anchor text, and now a lot of Wordpress themes are desperately pushing updates to alter or remove the link. Penguin didn't care if you got crazy with a plugin link, designed a web site, or hacked a template; the over-use of anchor text hit everyone. This goes to show that widespread industry practices aren't inherently safe.
6. Paid Links in Content
There will never be a foolproof way to detect every paid link. That said it's easier than you think to leave a footprint when you do it in bulk. You have to trust your sellers not to make it obvious, and the other buyers to keep unwanted attention off their own sites. If one buyer that you have no relationship to buys links recklessly, the scrutiny can trickle down through the sites they're buying from and eventually back to you.
If you do buy links, knowing what you're doing isn't enough. Make sure everyone involved knows what they're doing. Google is not forgiving when it comes to buying links.
7. Link Exchanges, Wheels, etc.
Speaking of footprints, I believe it's possible to build a machine learning model to start with a profile of known links violating guidelines, which you can acquire from paid link sites and link wheel middlemen with nothing more than an email address. You can then assess a probability of a site being linked to in that manner, corroborating potential buyers and sellers with a link graph of similar profiles. I have no idea what kind of computing/programming power this would take, but the footprint is anomalous enough that it should be possible.
Exchanging links through link schemes requires a lot more faith in a bunch of strangers than I can muster. In a link wheel, you're only as strong and subtle as your "weakest links." My opinion is that if you're smart enough to avoid getting caught, you're probably smart enough to build or write something awesome that will have superior results and lower risk than link wheels.
8. Low-Quality Press Release Syndication
High-quality syndication and wire services possess a few unattractive attributes for spammers: there are editorial guidelines, costs, and even fact checking. Low-quality syndication services will send almost anything through to any site that will take it. You'll end up with a bunch of links, but not many that get indexed, and even fewer that get counted.
My experience has been that press releases have rapidly diminishing returns on syndication only, and the only way to see ROI is to generate actual, real coverage. I still see link-packed press releases all over the web that don't have a chance of getting coverage - really, your site redesign is not news-worthy. I'm not sure whether to attribute this to bad PR, bad SEO, or both.
9. Linkbait and Switch
In this context, we're talking about creating a real piece of linkbait for credible links, and later replacing the content with something more financially beneficial. Tricking people into linking to content is clearly not something Google would be ok with. I don't see linkbait and switch done very often, but I die a little every time I see it. If you're able to create and spread viral content, there's no need to risk upsetting link partners and search engines. Instead, make the best of it with smart links on the viral URL, repeat success, and become a known source for great content.
10. Directories
Directories have been discussed to death. The summary is that Google wants to devalue links from directories with no true standards. Here's a Matt Cutts video and blog post on the topic. Directory links often suffer from a high out/in linking ratio, but those worth getting are those that are actually used for local businesses (think Yelp) and any trafficked industry directories.
Would I pay money for a listing here?
Are the majority of current listings quality sites?
Do listings link with the business or site name?
If the answer to any of these questions is no, don't bother with a link. This immediately excludes all but a handful of RSS or blog feed directories, which are mostly used to report higher quantities of links. When I was trained as an SEO, I was taught that directories would never hurt, but they might help a tiny bit, so I should go get thousands of them in the cheapest way possible. Recent experience has taught us that poor directory links can be a liability.
Even as I was in the process of writing this post, it appears that Google began deindexing low-quality directories. The effect seems small so far - perhaps testifying to their minimal impact on improving rankings in the first place - but we'll have to wait and see.
11. Link Farms and Networks
I honestly can't speak as an authority on link farms, having never used them personally or seen them in action.
"I'm telling you right now, the engines are very very smart about this kind of thing, and they've seen link farming over and over and over again in every different permutation. Granted, you might find the one permutation - the one system - that works for you today, but guess what? It's not going to work tomorrow; it's not going to work in the long run." - Rand in 2009
My sense is that this prediction came true over and over again. I'd love to hear your thoughts.
12. Social Bookmarking & Sharing Sites
Links from the majority of social bookmarking sites carry no value. Pointing a dozen of them at a page might not even be enough to get the page crawled. Any quality links that go in have their equity immediately torn a million different directions if links are followed. The prevalence of spam-filled and abandoned social bookmarking sites tells me that site builders seriously over-estimated how much we would care about other people's bookmarks.
Sites focusing on user-generated links and content have their own ways of handling trash. Active sites with good spam control and user involvement will filter spam on their own while placing the best content prominently. If you'd like to test this, just submit a commercial link to any front-page sub-Reddit and time how long it takes to get the link banned. Social sites with low spam control stop getting visitors and incoming links while being overrun by low quality external links. Just ask Digg.
13. Forum Spam
Forum spam may never die, though it is already dead. About a year ago, we faced a question about a forum signature link that was in literally thousands of posts on a popular online forum. When we removed the signature links, the change was similar to effect of most forum links: zero. It doesn't even matter if you nofollow all links. Much like social sites, forums that can't manage the spam quickly turn into a cesspool of garbled phrases and anchor text links. Bing's webmaster forums are a depressing example.
14. Unintended Followed Link Spam
From time to time you'll hear of a new way someone found to get a link on an authoritative site. Examples I have seen include links in bios, "workout journals" that the site let users keep, wish lists, and uploaded files. Sometimes these exploits (for lack of a better term) go viral, and everyone can't wait to fill out their bio on a DA 90+ site.
In rare instances, this kind of link spam works - until the hole is plugged. I can't help but shake my head when I see someone talking about how you can upload a random file or fill out a bio somewhere. This isn't the sort of thing to base your SEO strategy around. It's not long-term, and it's not high-impact.
15. Profile Spam
While similar to unintended followed links on authority domains, profile spam deserves its own discussion due to their abundance. It would be difficult for Google to take any harsh action on profiles, as there is a legitimate reason for reserving massive numbers of profiles to prevent squatters and imitators from using a brand name.
What will hurt you is when your profile name and/or anchor text doesn't match your site or brand name.
"The name's Insurance. Car Insurance"
When profile links are followed and indexed, Google usually interprets the page as a user page and values it accordingly. Obviously Google's system for devaluing profile links is not perfect right now. I know it's sometimes satisfying just to get an easy link somewhere, but profile link spam is a great example of running without moving.
16. Comment Spam
If I were an engineer on a team designed to combat web spam, the very first thing I would do would be to add a classifier to blog comments. I would then devalue every last one. Only then would I create exceptions where blog comments would count for anything.
I have no idea if it works that way, but it probably doesn't. I do know that blogs with unfiltered followed links are generally old and unread, and they often look like this:
Let's pretend that Google counts every link equally, regardless of where it is on the page. How much do you think 1/1809th of the link juice on a low-authority page is worth to you? Maybe I'm missing something here, because I can't imagine spam commenting being worth anything at any price. Let's just hope you didn't build anchor text into those comments.
17. Domain Purchase and Redirect/Canonical
Buying domains for their link juice is an old classic, but I don't think I have anything to add beyond what Danny Sullivan wrote on the matter. I'm also a fan of Rand's suggestion to buy blogs and run them rather than pulling out the fangs and sucking every ounce of life out of a once-thriving blog.
Domain buying still works disgustingly well in the (rare) cases where done correctly. I would imagine that dozens of redirected domains will eventually bring some unwelcome traffic to your site directly from Mountain View, but fighting spam has historically been much easier in my imagination than in reality.
This list is not meant to be comprehensive, but it should paint a picture of the types of spam that are out there, which ones are working, and what kinds of behaviors could get you in trouble.
Spam Links: Not Worth It
I have very deliberately written about what spam links "look like." If you do believe that black hat SEO is wrong, immoral, or in any way unsavory that's fine - just make sure your white hat links don't look like black hat links. If you think that white hat SEOs are sheep, or pawns of Google, the same still applies: your links shouldn't look manipulative.
I'm advising against the tactics above because the potential benefits don't outweigh the risks. If your questionable link building does fall apart and your links are devalued, there's a significant cost of time wasted building links that don't count. There's also the opportunity cost - what could you have been doing instead? Finally, clearing up a manual penalty can take insane amounts of effort and remove Google's revenue stream in the meantime.
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The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service. To be honest keeping receipts, accounting, or any book keeping work is pretty much something I hate. I can’t tell you how many times I’d be talking with the accountant, she’d ask for some receipt I wouldn’t have, and I’d [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from [...]This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. read more..
Date: May 20th, 2012 12:32 AM - lee12dook - Untitled
Post: Yeah! organic result is the natural key to get in top 10serp, but due to many updates in past 12 months, its became a very difficult path for web-masters to drive serp traffic to their sites.
If anyone knows about penguin update please te... read more..
Date: May 20th, 2012 05:37 AM - geraldfordwmr - Untitled
Post: thanks for share these :)
in my research I found Google panda update penalizing for two things
1. Over optimization
2. Bad linking
Seomoz published a great article about how to avoid spam link
seomoz dot org/blog/17-types-of-li... read more..
Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more. read more..
Today's search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You're Going; Microsoft Adds Image Hotspots to Live Search Design; and more. read more..